From Tech start Up to Scale Up, Davin has Generated Over €177m in Revenue, Executed Rollouts Across 22 International Markets & Built Globally Distributed Cross-Functional International Marketing Teams.
Whether you are entering new markets, developing new products, increasing existing market penetration, or diversifying altogether - It all starts with a Digital Strategy. From New Venture feasibility to scouting out the ideal acquisition, DavinDigital can find the next “Blue Ocean” and rapidly validate & scale your next high growth opportunity.
The Competition is fierce, so your Marketing strategy needs to be fiercer. DavinDigital offers the full marketing spectrum ranging from Marketing Plan preparation and GTM Strategizing to Brand Positioning and building globally distributed international marketing teams. DavinDigital delivers world-class marketing capability empowering products to be bought and not sold.
The nucleus of a hyper-growth Digital business, is not just a fantastic digital product that solves a pressing hard problem, but also a customer experience that excites and delights. From Value Proposition Design to building 10x products customers love, DavinDigital is with you every step of the way.
Customer Acquisition & Retention is not just about growing and maintaining your customer base, it’s also about continuous campaign optimisation driving down your customer acquisition and maintenance costs. The focus should always be on maximising campaign ROI and with over 223 campaigns already deployed, DavinDigital knows how to generate the greatest return from your promotional spend.
The Team Included Data Science, Creative, Asset Production, & Media Planning, UX/UI Design & Channel Specific Expertise (Search, Display, Social, PR, RAF, Press, Radio, Outdoor and Street Activation & Merchandising) that Delivered $1.1m in Savings.
Reviewed Existing & Recommended Suitable Future Technologies, Value Proposition Development and Customer Segment Definition, Multi-Country Market and Competitor Analysis, Brand Positioning, Pricing, Promotional Channel Mix & 3-year P&L Forecast.
Undertook Customer Research, Market Identification and Sizing, Segmentation and Brand Positioning, Competitor Analysis plus 3-year Revenue Model and P&L Forecast.
Executed Internal Capability Assessment & Gap Analysis, Criteria Definition, 61 Targets Identified, 46 Prospects Analysed, 9 Shortlisted & 3 Recommended.
Led and Coached the Digital Team, Restructured Online Operations and Set KPIs & DRIs. Prepared & Executed the Multi-Channel Digital Strategy, Streamlined User Experience Boosting Conversion by 184% & Retention by 23%.
Davin has transformed multiple companies and many blue-chip clients into high performing, high growth digital ventures generating over €177m in global revenue. Pernod Ricard, Citibank, and Sky, to name but a few, all partner with Davin knowing that the Digital Strategies and Tactics he delivers result in profitable revenue growth.
From Digital Strategy & Marketing strategy to Product Development & Tactical Acquisition & Retention, Davin delivers at C-Suite Level right through to operational deployment. A Graduate of MIT, Davin also holds a Henley MBA (Ranked 2nd in the UK) with Distinction and is both a Chartered Marketer (CIM) and a Graduate of the Marketing Institute of Ireland (MMII). Previous roles include, CMO, Head of Growth, Head of Online, Head of Product, GM & Founder.
Strategy means winning. Digital Strategy encompasses the quest to achieve sustainable, competitive differentiation through superior value defined by your Unique Competing Space (UCS). Through rigorous fact based analysis, DavinDigital will identify your UCS: a space where your company can win through digital innovation. Whether your UCS is defined through classical analysis or through the latest Start-Up Strategy techniques, DavinDigital's hands on experience coupled with cutting edge tools can identify and quantify your next high-growth digital opportunity.
Marketing’s role is to grow your firm’s revenue line & build your brand. DavinDigital achieves this at both the strategic and at the tactical. At the strategic level, we start with an intense focus on your customer and their needs (Segmentation, Targeting & Positioning) alongside creating and defining compelling value via Value Proposition Design, Positioning, Pricing & Brand Management.
At the tactical level (Acquisition & Retention), we will define your marketing channel mix, media selection and messaging. We will also optimise your conversion funnel & establish your retention strategy, ensuring it aligns with both the Marketing & the Corporate Strategy to meet all your revenue goals and targets.
Great digital products start with the Product Vision followed by the Product Strategy. The customer, speed and validation are at the heart of successful Software Development. From Quick MVP prototyping & A/B testing to Lean Start-Up techniques & continuous iteration are the hallmarks of building world-class digital products, the Silicon Valley way.
Agile has replaced Waterfall and Customer Experience has overtaken “cool tech” – In today’s software development world, the moto needs to be “fail fast & fail often.” DavinDigital has developed numerous online applications & websites and can help you successfully define, and turn your product vision into a robust, and scalable product, on time and on budget.
The role of acquisition is not just to drive traffic, but also to convert traffic into paying customers. Clarity of messaging and USPs communicating strong value propositions via highly targeted channels is just the minimum. The smart acquisition strategy is to build a “Growth Machine.” A data driven iterative process that uncovers a unique combination of messaging and channels that are scalable, predictable, and repeatable. Growth Hacking is the unstoppable Growth Machine!
Retention is the invisible force that drives your revenue line. Existing customers are not only 50% more likely to try new products but also spend up to 31% more. Retaining customers should be given equal priority and form a key part of the market strategy.
“A world-class marketer, Davin and I launched the MyCash brand in the US and across the Caribbean where he was instrumental in its success. His GTM strategy won hearts, minds and wallets and delivered strategically, tactically, and commercially. In addition, Davin’s encyclopaedic knowledge of Marketing & Digital was breath-taking and proved to be an evaluable asset among the SMT. Would relish the opportunity to work with Davin again."
“Davin has been collaborating with our Global Digital Acceleration team on projects related to ecommerce and digital strategy across multiple geographies across the globe. His rigor, sharp analytical skills and enthusiasm were all great assets to our projects”
“Hired on receipt of his hard work and talents, I quickly promoted Davin to head of Online at Paddy Power Poker. A testament to his people skills and leadership capability, Davin successfully managed a team of strong personalities from diverse backgrounds with poise and grace. Under his stewardship, the business enjoyed both double digit revenue and profitable growth and therefore, I have no hesitation in recommending Davin”
“Davin is a strategic thinker who also possesses an innate ability to execute and get things done. Davin’s leadership style is driven by a strong focus on delivering the numbers underpinned by a very strong work ethic. I have no hesitation in recommending him for a marketing leadership role”
“As a manager, mentor, and an all-round team player, I cannot speak highly enough of Davin Mac Ananey. Not afraid to get stuck into challenges and get his hands dirty, we launched Paddy Power Trader together and delivered a marketing return on investment of over 700%. If you have an opportunity to work with Davin, take it – he's a true marketer with a great commercial sense - a very rare breed indeed.”
“Davin came highly recommended. Working to a tight deadline, he produced an impressive and rigorous piece of analysis. What impressed us most was his ability to not only stand back and re-evaluate our overall strategy, but also to join it up at the operational level. Practical recommendations backed up with insight and experience, Davin delivered above and beyond. Consequently, I have no hesitation in recommending him”
“Davin is a true leader that empowers, mentors, and creates an environment that was the envy of other business units. Highly analytical and very thorough, Davin produced detailed financial models that kept us all on track and helped us beat our targets MOM & YOY. In the 19 years of my career, I can say Davin is one of the best managers I’ve ever had the pleasure to work with.”
“This was our first time working with Davin and it won’t be the last. Affable, hardworking, and very comfortable working with spreadsheets, Davin is a complete self-starter and just keeps going until the job gets done. With fast turnarounds and a sharp eye for the detail; Davin is highly experienced, highly qualified, and consequently highly recommended.”
“Davin is a superstar consultant and has been a godsend in helping us devise both our Company & Digital Strategy. A strategic thinker, but also an implementor, Davin turned the strategy into action and being technically minded (a great bonus) was able to work with our software teams to deliver a fantastic product. Delighted with the outcome, Davin continues to work with us as a trusted advisor.”